Social media has become a huge marketing platform for modern companies especially for businesses that are targeting the younger demographic. Today, it is rare to find a successful small, medium-sized, or large company that does not use social networking site such as Facebook, Twitter and other popular sites.
However, one platform that isn’t typically viewed from a marketing perspective is Snapchat. Snapchat is a social media app that allows users to send limited-viewing-time, self-destructing video and picture messages.
Snapchat may not sound an ideal marketing platform to many, but surprisingly statistics show that about 70% of college students would open Snapchat from a familiar brand. The app has millions of users worldwide making it truly one of the best social media apps for marketing purposes out there.
The most interesting thing about Snapchat is the immediacy of the experience. The picture messages do disappear as soon as a user views them, but there are still some interesting, and novel, marketing possibilities. While there are workarounds to save the images, there’s still a time limit on how long it will be on the app. As a marketer, you can add a sense of urgency like Snapchatting limited discount codes to catch the interests of your customers.
For more on Snapchat and some tips to improve your marketing using this platform, click here: http://www.smartcompany.com.au/marketing/social-media/snap-back-reality-five-tips-improve-snapchat-marketing